Underlines Magazine - Premier reporting for intimate apparel

Products

BLUE INSTINCT, EUROJERSEY’s Beachwear SS28 fabric collection

03/08/2026

EUROJERSEY‘s Beachwear SS28 fabric collection: a creative journey that captures the contemporary desire to escape through innovative textiles, refined surfaces and a colour palette drawn from the natural world. …

by Underlines 03/08/2026

Highlights from Curve New York this weekend!

30/07/2026

by Underlines 30/07/2026

LESH – NEW COLOURS FOR WORLD BREASTFEEDING WEEK

30/07/2026

by Underlines 30/07/2026

NIXI Body launches the Anne boxer: leakproof underwear built for the pitch

29/07/2026

by Underlines 29/07/2026

MAISON CLOSE becomes SCANDALE

27/07/2026

by Underlines 27/07/2026

Maredamare – 70% increase in foreign buyers with Italian visitors steady

23/07/2026

by Underlines 23/07/2026

Industry

STERNE BEST SHOP AWARDS 2026 – THE WINNERS!

29/07/2026

Set against the unique backdrop of the English Garden, around 270 invited guests celebrated the anniversary edition of the prestigious STERNE BEST SHOP AWARDS on the evening of July 26,…

by Underlines 29/07/2026

The Do’s and Don’ts of Retail Customer Service: What Shoppers Really Want

28/07/2026

by Underlines 28/07/2026

SKIMS opens first UK flagship

27/07/2026

by Underlines 27/07/2026

MAISON CLOSE becomes SCANDALE

27/07/2026

by Underlines 27/07/2026

THE FRIDAY INTERVIEW: Founders of Cult Lingerie Label ‘Made by Niki’ Return to Industry

24/07/2026

by Underlines 24/07/2026

Innovative LYCRA® brand technologies power Primark’s latest everyday shapewear range

22/07/2026

by Underlines 22/07/2026

News

INDX FASHION SHOW SS2027 COLLECTIONS

by Underlines 27/07/2026

27/07/2026

Snapshots from INDX Intimate Apparel Fashion Show highlighting swim, lingerie, nightwear & loungewear collections for SS2027. For those who missed it the Fashion Show will be held at 3.30pm on…
Taking a Curve to Paris this weekend!

by Underlines 29/06/2023

29/06/2023

Curve Paris aka Salon International de la Lingerie (and indeed previously Mode City) has seen a number of changes in the last 12 months, most signfiicantly its absorption into WSN…
MAGLIFICIO RIPA CHOOSES SENSIL® BYNATURE

by Underlines 23/06/2023

23/06/2023

Historic Italian textile group, Maglificio Ripa (bencmark in beachwear and sportswear since 1952) has developed the world’s first collection of jersey fabrics with SENSIL® ByNature, the new premium nylon 6.6…
FAST FORWARD TO THE FUTURE FABRICS EXPO!

by Underlines 20/06/2023

20/06/2023

The Sustainable Angle’s Future Fabrics Expo takes place next week at state-of-the-art venue, Magazine London (across the river from Canary Wharf). This pioneering event (since 2011), will once again lead…
Uncover the Exceptional at Scoop!

by Underlines 23/05/2023

23/05/2023

For over a decade, Scoop has been at the forefront of uncovering exceptional designers and tastemakers from around the world and to celebrate its 12th year anniversary the show has unveiled…
Hyosung Presents New SS2025 Textile Trends – Regenerative Life

by Underlines 18/05/2023

18/05/2023

To continually deliver creative innovation and sustainable textile solutions across the entire value chain, Hyosung’s Fashion Design Center (FDC), an interactive fashion studio that spans the U.S., Europe, and Asia surveying progressive brands &…
Hollister Co. Announces New London Soho Store

by Underlines 05/05/2023

05/05/2023

The lifestyle brand opens another central London store in Foubert’s Place in May. Today Hollister will open the doors of its new store located just off London’s Carnaby Street; a…
BOOST – MarediModa’s exclusive S/S 2025 trends

by Underlines 04/05/2023

04/05/2023

David Shah provides MarediModa exhibitors with a sneak preview of the trends for summer 2025, a thoughtful survey that lit the fuse of the collections which will be seen in…

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